How a D2C Brand Scaled to 5x ROAS with Meta Advantage+

A case study on Meta Ads optimization for a D2C brand achieving 5x ROAS in 90 days.

Maya Sari

24 Jun 2026

1 min read

Table of Contents

In this case study, we break down how a D2C brand achieved 5x ROAS through Meta Advantage+ campaigns in 90 days.

Initial strategy

This brand came in with 1.8x ROAS and budget scattered across too many campaigns. Our first step was consolidation.

After 90 days, ROAS climbed to 5.2x with CPA down 35%.