About

We write about what actually moves the numbers.

Analisia Blog is an open journal from Analisia performance marketing agency — where we share frameworks, experiments, and lessons from managing client ad spend every day.

Most marketing content is too generic to use. We try the opposite: every article comes from a real account, with numbers, context, and decisions you can replicate. If we don’t use a tactic ourselves, we don’t write about it.

Why we write

Performance marketing changes fast — platforms update algorithms, costs rise, and old playbooks become stale within months. This blog is our way of thinking out loud in public, while inviting fellow practitioners to discuss. We publish in both Indonesian and English to reach more marketers across Southeast Asia.

Our editorial team consists of media buyers, analysts, and strategists who actively manage accounts. No freelance writers, no generated content — every piece is reviewed by someone who actually runs the campaigns.